Turing Test to Scale

I am often asked by the 'longevity curious' how I plan to scale my practice to be a regional power house or get mass  consumer buy on a national level. Much to their surprise, I tend to look them in the eye and say, "I don't plan to scale." 

This often leaves them somewhere between confused and disgusted. Not scale? Why are you in this? How are you going to make all the monies? 

My response is simple... I'm not.

Inevitably what fallows is the question, "Ok, so you aren't going to scale this puppy... But if someone wanted to, how would they do it?"

My answer has evolved from a simple shrug to the following: Once you can get an AI generated physician that can create a strong authentic bond with a patient, make that patient feel listened to and like you actually give a shit about them, then you can scale this.

The key to this longevity stuff is not usually some deep insider knowledge about a secret fountain of youth chemical that only the elite have access to. It is much more about forming relationships with people and helping them do what they often already know is the right thing.

Most people get the major tenants of what it takes to live a longer and healthier life. They have know these tenants for years, and yet have continued to not act on them. One of the key roles of the good physician is to tap into that and change the script. Find the 'why', and start having the patient perceive the known health platitudes as non-platitudinal. 

Outside of artificially recreating the human to human experience, I can't think of a way to scale what real longevity medicine is all about.